Maybe it's the Blackpool thing. Being born in the 'Vegas of the North' teaches you the way of grit and pearls. Teaches you the knack for finding those cracks in reality where the very best stories live. Luke is always searching for magic in the mundane, to create films with real impact. Something human, something enchanting.

Luke is a versatile and experienced commercial director, and has found a real niche in creating epic and stunning films and commercials for high end automotive brands and indeed sports brands.

Luke has directed work for brands like Mclaren, Alpine, Rolls Royce, Mercedes AMG, Bentley, Range Rover, Jaguar, Hyundai, Coca Cola, Liverpool FC and Manchester United.